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How to make money with mobile applications?

How can we make money with mobile applications and games?

In the following lines I will share some of the many ways to make money with mobile applications or games. The business models most used by developers and companies. Right now in Mexico and many parts of Latin America there is very little knowledge on how to make money with mobile applications, many times we are using it and we don’t even realize it. But every time you use an App, game, etc., someone makes money.

After having discussed in previous posts what the development cost of mobile applications is, now we are going to discuss the topic of how to recover your investment with mobile applications. We all know that the initial idea of ​​commercial mobile applications is to try to make money from a solution and a game through mobile applications and the first thing we think about is “revenue” and how to make money with already developed applications.

We hope that our experience can solve the problem of not knowing how to recover the investment in the development of a mobile application:

In App Purchase en Super Chief
In App Purchase on Super Chief
Ejemplos In App Purchase en un App
In App Purchase
In App Purchase

Business Models:

Free or Demo App + Ads:

  • You earn revenue through advertisements that other companies send to your app.

Mobile apps that utilize this business model generally can make money in several ways; here are the two most used:

  1. They generate income through impressions and clicks on advertising banners.
  2. They promote other apps within the app.
  3. They serve as the Lite or Demo version of a Pro paid version.

For example, Rage Me! by Rage Me LLC.

PPC (Pay Per Click) rates vary depending on the advertising company you use. There are several, and here are just a few examples: AdMob (pays from $0.1 to $0.5 USD eCPM – per thousand impressions), iAd (pays from $0.3 to $3 USD eCPM – per thousand impressions). Our revenue can vary depending on the number of impressions or clicks the Ads receive.

Paid App:

  1. You generate revenue by selling your app at a competitive price in markets such as the App Store
  2. , Windows Marketplace (now Windows Store), Google Play, among others. Each of these markets takes a percentage for publishing your application or game (usually 30% for the App Store), and the remainder of the money is the revenue you earn from each sale of the application. Examples of some of the best-selling apps of the year include GoodReader by Good.iWare Ltd and SCRABBLE by Electronic Arts.

Paid Apps with In-App Purchase:

This is one of the best and most used techniques to make money with apps.

  1. Revenue is generated not only from the sales of the app download but also from in-app sales, which are known as In-App Purchas. For example, some of the best-selling apps in history include Angry Birds by Rovio Entertainment Ltd; Fruit Ninja by Halfbrick Studios; and Cut the Rope by Chillingo Ltd among many others.

Free download apps with In-App Purchase:

  1. It consists of downloading the application for free but payment will be made to obtain the subscription. A well-known example of this type of application is Spotify from Spotify Ltd.
  2. An important aspect within the In-App Purchase is the Item selling method, which is the purchase of coins (unreal money within the App that is purchased with real money) or levels; improvements; weapons; functionality for use in the game or application; Examples are the following applications with large revenues applying this business model Temple Run by Imangi Studios LLC with 75 million downloads the previous year; Backflip Slots from Backflip Studios and DragonVale from Backflip Studios just to name a few generating more than $100 million dollars in 2012.

For all of the above we can realize that with an application you can earn a considerable amount of money and it is worth remembering as we had mentioned in the previous article that the development of applications requires a lot of work and they are not cheap at all but they can multiply easily your investment in income and realize that making money with applications is not difficult, you just need to trust your application. A very clear example of this is Instagram, which after investing nearly $500,000 dollars in the development of the application was sold to Facebook for nothing more and nothing less than $1 billion dollars.

You can be an Instagram! IT IS NOT IMPOSSIBLE.

If you already have your idea for a game or an application that you think is GREAT and that you can make money with the applications, you only need a great experienced team to develop it. We can help and inform you at NO COST.

You have our support. Greetings and much success.

Follow us on twitter: @idooGROUP, FaceBook.

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